Azureon Continues to Expand Executive Team with Several Strategic Leadership Appointments

December 2024

Newark, New Jersey

O2 Investment Partners is pleased to announce that Azureon, a leading pool care platform serving customers across the Northeast, has appointed Mike Todd as Chief Integration and Development Officer and Nina Sornoza Ordonez as Director of Human Resources.

Mike has over 30 years of pool industry experience in various roles at Rainbow Pools, a full-service pool care business in New York’s Hudson Valley. He has spent the last 17 years as President of Rainbow, carrying on a family legacy that started in 1964. As the Chief Integration and Development Officer for Azureon, Mike will work with the entire Azureon team to perform pre-and-post LOI diligence and operational / sales assessments, lead the post-close integration process, develop annual growth plans, lead retail best practices, and be the seller representative to the Board of Directors.

Nina brings a wealth of experience scaling Human Resources departments in high growth environments, most recently at PumpMan and Premio Foods. Her skillset encompasses all aspects of HR from annual benefits enrollments to HRIS systems implementations. As the Director of Human Resources for Azureon, Nina will leverage these experiences to make Azureon the employer of choice for top talent in the area.

John Tisera, CEO of Azureon, commented, “I am thrilled to welcome Mike Todd and Nina Sornoza Ordonez to the Azureon leadership team. We have quickly assembled a best-in-class, cohesive team to build the foundation and deliver on value-added differentiators for our customers and associates.”

William Laffrey of O2 Investment Partners commented, “Today’s news regarding the leadership appointments is key to fulfilling the promise to establish the business as a leader in the pool care industry. We are ahead of schedule in building our shared services team and are confident this group will meet and exceed our goals.”

About Azureon
Azureon is a leading provider of pool care services in the United States. With five locations across two states, Azureon provides a comprehensive suite of services, including pool maintenance, repair, upgrades, renovations, and design/build solutions to customers across the Northeast.

About O2 Investment Partners
O2 Investment Partners is a Midwestern-based private equity firm that seeks to invest in lower middle-market B2B services, technology, and select industrial companies. The firm invests in businesses with earnings growth potential and a clear path to creating shareholder value. O2 invests to partner with management to build and grow the business and take it to its next stage of development. This requires a clear vision and strategic plan to create shareholder value, close partnership, and alignment of interest with management. For additional information, please visit www.o2investment.com.

CONTACT:
O2 Investment Partners
William Laffrey
wlaffrey@o2investment.com

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