Azureon Maintains Momentum with Acquisition of Northern Pools to Further Deepen Northeast Presence
April 2025
Newark, New Jersey
O2 Investment Partners is pleased to announce that through its pool care platform Azureon, it has made an investment in and partnered with Northern Pool & Spa (“Northern”), an Eliot, ME based company (www.northernpoolandspa.com). Terms of the investment were not disclosed.
Founded in 1989, Northern is a full-service pool maintenance and construction company that provides residential and commercial pool installation, renovation, maintenance and other services to customers throughout Maine, New Hampshire, and Massachusetts. O2 expects Northern to be resilient in the face of tariffs given its focus on service and maintenance, and a robust domestic supply chain for the majority of its raw material needs. Additionally, the business has already acquired a significant amount of the inventory that will be necessary to meet demand in 2025.
Northern marks Azureon’s third acquisition since partnering with O2 Investment Partners in June 2024, as the platform continues its swift strategic expansion throughout the Northeast US. Kyle Chaikin, Chief Business Development Officer at Azureon, commented, “We are honored to welcome Northern to our growing team at Azureon. This partnership represents another significant milestone for Azureon as Northern brings added coverage throughout Maine, New Hampshire, and Massachusetts to the platform. We couldn’t be more excited to add Northern to our group of premier pool operators as we continue our development of a true pool market leader.”
Northern will maintain significant ownership in the platform, and will immediately have access to ample operational support, resources, and technology from Azureon and its executive leadership team.
“We are thrilled to embark on our journey with the Azureon group and look forward to working together to continue defining industry standards,” said Peter Paul, President of Northern. “We are thankful for O2’s willingness to support our vision for growth, and with this group we are as determined as ever to push boundaries and drive meaningful impact in the industry.”
William Laffrey, Vice President at O2, commented, “Northern’s incredible brand reputation for high quality service, along with its dedication to its customers aligns seamlessly with the ideals of the Azureon platform. We expect Peter Paul’s reputation for excellence and quality in the region will also attract other like-minded operators to join the group. We welcome Peter and his team to Azureon and are confident his integration into the group will further strengthen our platform’s position in the industry.”
About Northern Pool & Spa
Founded in 1989, Northern is a full-service pool maintenance and construction company that provides pool installation, renovation, maintenance and other services to customers throughout Maine, New Hampshire, and Massachusetts. Peter, along with the professional sales staff at Northern Pool & Spa, offers expert swimming pool designs and innovative construction techniques for long-lasting, high quality swimming pools and spas. With 30+ years in operation, Northern has built 3,700+ swimming pools in both residential and commercial settings.
About Azureon
Azureon is a leading provider of pool care services in the United States. With nine locations across five states, Azureon provides a comprehensive suite of services, including pool maintenance, repair, upgrades, renovations, and design/build solutions to customers across the Northeast. Additional information is available at www.azureon.com.
About O2 Investment Partners
O2 Investment Partners is a Midwestern-based private equity firm that seeks to invest in lower middle-market niche services, technology, and select industrial companies. The firm invests in businesses with earnings growth potential and a clear path to creating shareholder value. O2 invests to partner with management to build and grow the business and take it to its next stage of development. This requires a clear vision and strategic plan to create shareholder value, close partnership, and alignment of interest with management. For additional information, please visit www.o2investment.com.