Orchestra Grows Consumer, Experiential & Influencer Marketing Capabilities with Small Girls PR Acquisition
October 2024
New York
O2 Investment Partners (www.o2investment.com), through Orchestra (www.orchestraco.com), has made an investment in and partnered with Small Girls PR (www.smallgirlspr.com), a prominent consumer public relations agency known for its creative campaigns serving startups and Fortune 100 companies. This strategic investment significantly enhances Orchestra’s existing consumer capabilities. Terms of the investment were not disclosed.
Small Girls PR, co-founded by Mallory Blair and her partner Bianca Caampued in 2010, specializes in earned media, influencer marketing and experiential activations. It has 75 employees with offices in New York City and Los Angeles. The agency’s outside-of-the-box storytelling methods have attracted notable clients such as Billie, Taskrabbit, GE, Jack in the Box, Nutrafol and Snapchat, to name a few.
“In a world where we need to constantly earn and re-earn an audience’s attention, Small Girls PR has developed a unique and incredible muscle at consistently coming up with creative ideas that break through and blow away their clients,” said Jonathan Rosen, CEO of Orchestra. “This acquisition not only expands our consumer offering but also introduces a scalable, high-quality creative process to our organization that will benefit all Orchestra clients.”
“Mallory is a dynamic leader. She’s built an incredible team that hacks culture like no one else in the industry,” said Valerie Berlin, Executive Chair of Orchestra. “We’ve long admired their work and see many opportunities to collaborate in the future!”
Blair, a recognized industry leader, has been honored in PRWeek’s 40 Under 40, Forbes 30 Under 30, and Observer’s Best PRs in America, among other accolades. Her expertise has been sought after in various forums, from SXSW to Harvard Business School.
“Over the past 14 years, we’ve had significant growth—both in client roster and revenue. But, we also see our clients’ needs are changing. Our team needs to continue building campaigns in the real world through experiential but also in the digital world using a mix of paid media, content, search and analytics,” said Mallory Blair, CEO and Co-Founder of Small Girls PR. “Joining Orchestra will allow us to scale and stay ahead of the curve as the communications landscape continues to evolve.”
Small Girls PR will work closely with Orchestra, leveraging its full suite of capabilities and team of strategic storytellers.
Shyam Shah at O2 commented, “We couldn’t be more excited to partner with Mallory and the Small Girls PR team. This partnership further strengthens Orchestra’s command of the consumer segment and our leadership team across the strategic communications landscape.”
This strategic acquisition positions Orchestra to deliver even more impactful, culturally relevant communications in today’s media landscape.
The partnership discussions were supported by the professional services of David Bosses of Prosper Group Consultancy.
About Small Girls PR
Small Girls PR is a creatively-driven communications agency that partners with companies including fast-growth startups and Fortune 100’s alike to drive cultural relevance through earned media, experiential activations, and social influence. Headquartered in New York and Los Angeles, Small Girls PR has concepted campaigns that have become #1 trending topics on Twitter, #1 launches in the App Store, and answers to The New York Times crossword puzzle — all without any paid spend. Additional information is available at www.smallgirlspr.com.
About Orchestra
Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of nearly 700 storytellers and strategists is shaping what’s next in communications, with experience that spans a variety of spheres including consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality, and arts and culture, to name a few. Additional information is available at www.orchestraco.com.
About O2 Investment Partners
O2 Investment Partners is a Midwestern based private equity firm that seeks to acquire majority interests in lower middle market B2B services, technology, and select industrial companies. The firm invests in businesses with earnings growth potential and a clear path to the creation of shareholder value. O2 invests with a view toward partnering with management to build and grow the business and take it to its next stage of development. This requires not only a clear vision and strategic plan to create shareholder value, but a close partnership and alignment of interest with management. Additional information is available at www.o2investment.com.
CONTACT
O2 Investment Partners
Shyam Shah